2 min read

Bitcoin Bourbon Wins Double Gold in Design Competition

BITCOIN BOURBON CLINCHES DOUBLE GOLD AT THE PRESTIGIOUS JOHN BARLEYCORN AWARD COMPETITION IN CREATIVE PACKAGING DESIGN

This would not have been possible without the innovation and creative genius of our incredible design team at IGNITE Beverage Branding in Portland, Oregon.

When we embarked on this journey alongside Dave and his team at IGNITE, our minds were brimming with concepts, narratives, and rudimentary sketches that depicted the vision we held for our collection. We wanted our bottles to transcend the ordinary and proudly distinguish themselves on store shelves. However, our ambitions needed the expert touch to transform into tangible prototypes. This collaboration seamlessly turned our ideas into reality.

In the spirit of complete transparency, let's delve into the heartfelt story that underpins this prestigious award.

The seismic waves of the 2020 pandemic left no soul untouched. From shuttered factories, to global supply chain disruptions, the shortage of glass manufacturing on a worldwide scale, and the new labyrinth of challenges in shipping and logistics – our bottle launch encountered hurdles that could almost be scripted as a dark comedy of delays.

Recognizing the limitations in front of us, we navigated the painful process of acknowledging that factors to launch laid well beyond our grasp. Amidst the uncertainty, IGNITE emerged as an unwavering beacon of commitment. In moments of deadlock, they promptly extended new avenues to overcome obstacles and help us materialize the exquisite prototype we envisioned. As 2022 came to a close, it brought with it the reality that our goal of a spring launch was veering toward the impossible. A 2023 release date loomed ahead.

Our initial plans included submitting our bourbon and vodka to spirit competitions starting in 2022. We were confident that our creations would be standout winners, both in taste and design. However, when the production of our custom glass experienced delays we found ourselves conceding to the stark reality that our journey would be much longer than expected.

Yet, in a plot twist that exceeded our wildest imagination, IGNITE recognized the exceptional nature of these bottles and entered Bitcoin Bourbon into the competition. The outcome? A breathtaking surprise of a DOUBLE GOLD award. Never had we considered presenting our bottles without the alcohol, but the privilege of participating was both an honor and deeply cherished.

Our heartfelt gratitude extends to the entire panel of esteemed judges at the 2022 John Barleycorn Awards, as well as our exceptional design collaborators at IGNITE Beverage Branding.

This triumph is a testament to the relentless spirit of creativity, the joy of collaboration, and the unwavering commitment to our vision. As we raise our glasses to celebrate this milestone, we invite you to share in the excitement of this journey that melds the realms of art, taste, and innovation. We're so close, friends.